WESTFIELD CHRISTMAS

BRIEF

Create a social-first Christmas campaign celebrating the light-heartedness and joy of the season.

INSIGHT

The holidays bring out something different in all of us.

IDEA

Creatures of Christmas

Christmas is a special time of year. It has a way of bringing out something different in all of us. Whether you transform into Australia’s next holiday Masterchef, become the family’s (unsolicited) photographer, or become a bit ‘Bah Humbug’ about it all, Westfield welcomes all Creatures of Christmas.

To bring this campaign to life, we created five of our own Creatures of Christmas, drawing on personal experiences and well-trodden tropes. Three of them got their own ‘creator’ moments as our heroes. All of them came to life across digital, OOH and in-centre assets.

Introducing…

The Once A Year Festive Chef, The Overeager Memory Maker , The Surf Before Santa Morning Ripper , The Sleigh All Day Costume Changer and last, but certainly not least, The Just Can’t Wait Morning Snooper.